Making a lyric video is essentially admitting your ambitions are limited. Usually made quick, on the cheap and with the mantra, "Don't worry, it's just a lyric video."
That's, of course, a waste — even if the piece is just a stand-in designed to buy you a few weeks until your amazing, fancy, sure-to-be viral video is ready for release.
But things could be better... And that's what this new feature LYRICAL is all about, spotlighting Lyric Videos that are able to more than just bridge a release gap, but actually move the needle...
