May 2014

Beats x Apple: It's Official

And the deal is done... Apple acquires Beats for around $3 billion and adds Jimmy Iovine and Dr Dre to their executive deck.

Here's one quote that jumps out from the NY Times recap of a chat session with Iovine and Apple's Eddy Cue:

Indeed, Mr. Iovine appears to recognize that bluster is part of his business magic. He said that Beats spent “zero dollars” on marketing during its first three years, relying solely on media attention and product placements to build its sales to $500 million.

“We knew how to harness the media,” he said. Mr. Jobs would have been proud.

Now, we all know any good promo man knows the truth should never get in the way of a great story — and Jimmy is a great promo man, in addition to being a legendary records man — so I don't think we should extrapolate that Beats got a totally free ride with video placements over those years.

But, like I said earlier about this deal: Beats is a perfect example of using music video as the primary means to define and market a product.

And, c eck this video so you know Jimmy Iovine has been cool since at least 1978... 

Lionel Richie Talks "Hello" (Bob Giraldi, dir.)

Whether you view Lionel Richie "Hello" as the best or worst video of all time is akin to how you view 50 Cent's horribly awry first pitch at a Mets game: Yes, it's an abomination, an embarassment, but has any other baseball pitch this year — ceremonial or otherwise — been talked about anywhere near as much?

So, yes: "Hello" may make you cringe. It may be a rubberneck delight. But, you remember it. In fact, you love it. And so does Lionel, who shared some tales with Rolling Stone about it:

The story behind that is really simple. [Director] Bob Giraldi shocked me on "Hello." It was a straightforward love story and he said, "No I'm gonna make the girl blind." I said, "Why do we have to go that heavy? Just make it a love story." 

Then I get to the video shoot and there's this God-awful looking clay model of my head. I said, "Bob, this doesn't look like me." He said, "OK, we'll do the scene and we'll talk about this later, Lionel." We get to scene two and I said, "Bob, I see the bust here. It doesn't look like me." He says, "Scene two, now we're getting closer." It happens again with scene three and then finally we're getting right to shoot the scene where I discover that she's done it. I say, "Bob, it doesn't look like me." And he looks at me and says, "Lionel, she's blind!" [Huge laughter] And I said, "OK, I get it." 

The YouTube AV-Team Celebrates 9 Years of Internet "Stardom"

What does it say about YouTube and viral video fame that I can't name nearly a single face in this "all-star" celebration for site's ninth birthday? That's not to say these aren't success stories — Gregory Brothers have auto-tuned their way into a nice niche and the lovely Marié Digby has a folllowing that could almost any singer-songwriter envious  — but it's a problem when Tay Zonday is the most recognizable face and has the most well-known original song in the bunch. Not a big problem, or one that needs solving, but still a problem.

We're nine years into this "upload and watch whatever you want" system and this is what we have to show for it? Novelty records and rubbernecking performances from people who in previous decades would have merited a couple minutes on The Gong Show before clanging back into obscurity?

Maybe nine is just a ho-hum number, and they'll bring out the big guns for the big 1-0 Year Celebration — Lindsay Stirling, Justin Bieber, Pentatonix and OK Go would be nice — but this Karaoke celebration is like watching an AV Club reunion, but with better production values.

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