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July 2014

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Kill It Kid "Caroline" (IOWEYOUTH, dir.)

Real life collides with this video as Lauren Capulet and Ricki Hall star as a couple that's able to stay hot and heavy for a few laps around the track before cracking apart... And if gossip rags are to be trusted [hah] then Capulet and Hall are an actual couple who are perhaps also cracking apart — except instead of Kill It Kid singer Chris Turpin in the backseat, the rumor mill has Kelly Osbourne as the allegedly actual third wheel... 

File under: Meta

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Figure Out This Wickedly Clever Royal Blood Video (Ninian Doff, dir.)

It's OK if it takes you a couple minutes to realize this is genius. And it helps to know the backstory, although figuring it out youself is probably more fun. And the song is called "Figure It Out" after all...

But, if you're the type who loves a spoiler, here ya go:

Director Ninian Doff creates a nifty hidden image trick thanks to a specal blue/red filter placed in front of the lens. Yes, it bathes all the footage in either red or blue, but more importantly: The filter only reveals certain colors. Think of it like old-fashioned red/cyan anaglyph glasses, except instead of creating the illusion of 3D, Doff is revealing hidden messages and images. It's the same gag you've seen in various red reveal tricks you've seen in board games and elsewhere, but transported to video.

Oh, and by the way: You'll notice the video starts with a Parental Advisory warning. So, don't get too distracted by the tricks, otherwise you might forget to miss out on the bloody narrative fun.

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