January 2015

Tove Lo "Talking Body" (, dir.)

The hotel has no walls and most of the nightspots here are bathed in red light in this follow-up to Tove Lo's "Habits" breakthrough hit. There's an underlying story about her lover on the run from the law, and there's a twist, but this flowing video seems most about keeping the Swedish star firmly entrenched on the seedier side of things.

Childish Gambino "Sober" (Hiro Murai, dir.)

It might take a bit of magic, but you can consider it guaranteed that Childish Gambino will be able to dance his way into the heart of a pretty young things... even if it's only in his stoned mind as he waits for his chicken.

One thing that's definitely for sure: CG and director Hiro Murai is basically as solid a creative music video partnership as there's ever been.

Rocking Adidas Originals with Pharrell Williams and Rita Ora (Karim Huu Do, dir.)

Product Placement is so 2014. Branded content with top-notch celebs and production quality is 2015. Adidas starts it off right with this spot for their Originals line, focusing on musicians Pharrell Williams and Rita Ora, athletes David Beckham and Daniel Lillard, and those legendary three-striped Superstar sneaker that first inspired Run-D.M.C. nearly 30 years ago.

Pretty slick, especially if it's just a warm-up to what we should expect when Kanye starts to image his Yeezus x Adidas line...

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