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Lucid Media

WATCH IT: Alexis Jordan "Happiness" (Aggressive, dir.)

While even a cursory explanation of Einstein's theory of relativity is beyond me (heck, I'm still baffled by magnets), the directing team Aggressive have clearly got it all figured out. This sunny and simple, yet technically complex video for pop singer Alexis Jordan takes place in a world where nearly everything is in motion and it's never quite clear exactly what direction things are going in (especially in regards to her relationship). --> watch "Happiness"

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Alexis Jordan "Happiness" (Star Roc/Roc Nation/Columbia)
Alex Topaller & Dan Shapiro @ Aggressive, directors | Anke Thommen, producer | Aggressive, production co | Yell Productions, rep | Damian Acevedo, DP | Jason Yantz & Tim Zimmer, editors | Aggressive, vfx | Darcy Scanlin, production designer

Comments

Doug's picture
Sharp, creative clip (hard to make that gag fill a whole 4 minutes) and a cute artist. Too bad about the generic song.

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