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Lucid Media

2013 Grammy Video Nominations

We might need to stop poking fun at the Grammy Music Video Nominees.

Last year they flagged the great, yet very indie Memory Tapes "Yes I Know" video, as well as OK Go's Pilobolus collabo "All Is Not Lost" and the Thom Yorke dance extravanganza "Lotus Flower" for nominations, and giving the award to Adele won for "Rolling In the Deep," which was expected. Almost enough to make up for the curious Weird Al nomination (sorry, Al).

The 2013 nominations are also solid. Even if they spelled Romain Gavras' name wrong for the Jay-Z/Kanye nom (maybe they thought Ricky's brother directed it?)


Best Short Form Music Video

  • Foster The People "Houdini"
    Daniels, video directors; Gaetano Crupi, video producer
  • Jay-Z & Kanye West f/ Frank Ocean & The-Dream "No Church In The Wild"
    Romain Gervais, video director; Mourad Belkeddan, video producer
  • M.I.A "Bad Girls"
    Romain Gavras, video director; Romain Gavras, video producer
  • Rihanna f/ Calvin Harris "We Found Love"
    Melina Matsoukas, video director; Juliette Larthe & Ben Sullivan, video producers
  • Woodkid "Run Boy Run"
    Yoann Lemoine, video director; Roman Pichon, video producer

Melina's "We Found Love" video for Rihanna won the VMA. It will also win the Grammy. (My vote goes to "Bad Girls," but I have a feeling most Grammy voters only know M.I.A. for this. I should also note that I am clearly on record that "We Found Love" is a well deserved winner for any mainstream award.)

And maybe there's enough bubbling intrigue in a Melina vs. Romain Gavras match-up that we will finally see the category on the actual TV broadcast. 


Glass's picture
What was Gavras referring to with that tweet about Melina? I remember her getting sued by LaChapelle for being way too "inspired" by his work, so I'm not surprised
Tomachevski's picture
It's obvious what he was referring to in general, Melina has a reputation as a "thief" to some, a sort of lesser Mark Romanek, where she appropriates others work and claims it as her own. I'm not sure if she did this with a Gavras video? Or if he's generally perturbed at the Rihanna/LaChapelle incident as the guardian of music video purity. I always find this argument so amusing. It's always the same old tired line of thinking. There is no artist who creates out of the thin blue air. There are always sources and inspirations. Some just are better at hiding it with lesser known works that aren't as well known to the public. To this point, Mr. LaChapelle is one to talk (or sue), as he borrowed heavily from Pierre et Gilles. I guess it takes one to know one. Don't get me wrong, the MIA video is bad ass, but lets not act as if "flipping" Hip Hop culture into another culture is an original idea. There have been dozens, if not hundreds of videos and ads that have done this. However, I find all of the above to be great music video directors. Melina's latest for Solange is great, her output is pretty stellar these days, and Gavras always comes up with something top shelf. They are both two of the best video directors working today. Why must we fight music video people? We should unite against a common cause we can all agree upon, such as getting raped by record labels perhaps as they give songwriters a piece of your hard work now.
Steven Gottlieb's picture
Great comment.  I think what makes the Bad Girls video work so well, besides the fact that its beautiful, is that it has this juxtaposition of two things that are found threatening in different circles. And Gavras is able to really balance those two clashing cultures in a way thats constantly on edge. And maybe the fact that his previous video with MIA had such a violent interlude, theres an underlying threat of malice.... Great video. As to the other point... Perhaps well find out. 
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