We might need to stop poking fun at the Grammy Music Video Nominees.
Last year they flagged the great, yet very indie Memory Tapes "Yes I Know" video, as well as OK Go's Pilobolus collabo "All Is Not Lost" and the Thom Yorke dance extravanganza "Lotus Flower" for nominations, and giving the award to Adele won for "Rolling In the Deep," which was expected. Almost enough to make up for the curious Weird Al nomination (sorry, Al).
The 2013 nominations are also solid. Even if they spelled Romain Gavras' name wrong for the Jay-Z/Kanye nom (maybe they thought Ricky's brother directed it?)
BEST MUSIC VIDEO GRAMMY NOMINATIONS 2013
Best Short Form Music Video
- Foster The People "Houdini"
Daniels, video directors; Gaetano Crupi, video producer
- Jay-Z & Kanye West f/ Frank Ocean & The-Dream "No Church In The Wild"
Romain Gervais, video director; Mourad Belkeddan, video producer
- M.I.A "Bad Girls"
Romain Gavras, video director; Romain Gavras, video producer
- Rihanna f/ Calvin Harris "We Found Love"
Melina Matsoukas, video director; Juliette Larthe & Ben Sullivan, video producers
- Woodkid "Run Boy Run"
Yoann Lemoine, video director; Roman Pichon, video producer
Melina's "We Found Love" video for Rihanna won the VMA. It will also win the Grammy. (My vote goes to "Bad Girls," but I have a feeling most Grammy voters only know M.I.A. for this. I should also note that I am clearly on record that "We Found Love" is a well deserved winner for any mainstream award.)
And maybe there's enough bubbling intrigue in a Melina vs. Romain Gavras match-up that we will finally see the category on the actual TV broadcast.