Spoiler Alert: Encouraging your lover to take the $1 million offer to sleep with the one-eyed dude's boss will never end well. Even if you happen to be Drake, and even if there's a wicked double-cross a'foot. So it goes in this 20+ minute mini-movie that incorporates multiple tracks from Views, and which makes "Smooth Criminal" seem unambitious.
Twenty-five years ago, when he himself was twenty-five (!!!!), Lenny Kravitz debuted with a plea for all of us to let love rule. Twenty-five years later, Lenny learns that love is a dangerous thing in, by far, his steamiest video ever — and that's including "Black Velveteen".
Shot by Anthony Mandler in Paris — partially in Lenny's own residence there.
There's a last days of Xanadu vibe here, with Jay Z and Justin Timberlake all alone at the top of the world, surrounded by the baubles that come with great wealth and success — an effect that's further emphasized by the periodically slurred-down audio.
And it could be a good case study into whether people care about where or how they watch videos, so long as all the sharing/embedding features they expect are supported.
One thing about Thirty Second To Mars and director Bartholomew Cubbins — who is to 30STMs singer Jared Leto as Wolf Haley is to Tyler The Creator — is that they know how to go big. And "Up In The Air" is massive in every way — the intro, the interlude, the location and the collaborators, which runs the gamut of several A-list circles.
