@JosephKahn A beautiful couple was dating in a restaurant and I realized I am the asian extra on the side of the frame in their romantic comedy. Fuck. 11 hours 41 min ago
@markromanek RT @balleralert: I'm so happy to witness the Obamas.... Never be another one! We gonna miss you. https://t.co/0sWZpPZyE2 14 hours 9 min ago
@iamdiddy Celebrate #HowardU16 & support our mission to bridge the gap at the inaugural commencement! https://t.co/7qGZc13OVp https://t.co/YTteu8dXri 22 hours 51 min ago
@iamdiddy RT @DeLeonTequila: An elevated take on a #CincoDeMayo classic: The #TheNextLevel #DeleonTequila Margarita. https://t.co/s8mUv6MVeP https://… 18 hours 6 min ago
@iamdiddy We’re giving the power to YOU! VOTE for the flyest New York #BADBOYFamilyReunionTour poster! https://t.co/Wz75t3WldQ https://t.co/4mDvobQ6rl 1 day 20 hours ago
@katyperry When the ball is over and you have to return everything but you can't get your brows back. 1 day 19 hours ago
@keithscho This feels like a missing scene from Punch-Drunk Love. https://t.co/AxchOfaXJZ 1 day 14 hours ago
@iamdiddy RT @CigarAficMag: On Newsstands Now: June's Cigar Aficionado, featuring Sean @iamdiddy Combs. https://t.co/QICYoUqVij https://t.co/VlJiZkYq20 hours 1 min ago
@questlove George Washington gets his Grammy!!!! https://t.co/0J8iMswqni 1 day 4 min ago
@JosephKahn My current office has quite the ambience and view. https://t.co/nJ5QVtG9aH 1 day 18 hours ago
@Videostatic The Chainsmokers f/ Daya "Don't Let Me Down" (Marcus Kuhne, dir.) https://t.co/PnfwyDODYs #video #musicvideo 20 hours 22 min ago
@iamdiddy It's a lot of hit records and the people deserve to see them ALL!! #BADBOYFamilyReunionTour https://t.co/kbSBO0oz7v 1 day 23 hours ago
Lucid Media

Jay Z & Justin Timberlake "Holy Grail" (Anthony Mandler, dir.)

There's a last days of Xanadu vibe here, with Jay Z and Justin Timberlake all alone at the top of the world, surrounded by the baubles that come with great wealth and success — an effect that's further emphasized by the periodically slurred-down audio.

Also of note is that this is the first Facebook exclusive premiere, with the video available exclusively via Facebook and giving Jay Z and Justin Timberlake unfettered reach to their combined 42 million followers (which if you know anything about how Facebook posts are limited unless boosted, you know the value of that promo is huge).

And it could be a good case study into whether people care about where or how they watch videos, so long as all the sharing/embedding features they expect are supported.

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Song
Director
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Director of Photography
Editor
Regan Jackson, Production Designer

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