@markromanek There is .02% chance this is going to get any better and about a 99.7% chance its going to get way way worse. 19 hours 37 min ago
@questlove Yo since the performances are sponsored by @JBLaudio at the #DunkContest how bout y'all turn it up??! Geez 85dbs is a whisper 1 day 13 hours ago
@JosephKahn The saddest moments of your life can lead to surprising moments of happiness. -Darth Vader 10 hours 58 min ago
@davidguetta 1 billion views for #HeyMama ! Can't wait to release my next single feat. @nickiminaj https://t.co/Hf08eWFRl2 21 hours 32 min ago
@jus10p Can anyone help me figure out how to add the Swedish flag to my Facebook profile pic? #swedenincident 22 hours 28 min ago
@JosephKahn RT @jenyamato: 75 years ago today the President of the United States signed a racist executive order declaring my family the enemy. https:/… 18 hours 47 min ago
@jus10p @AudreyKitching depends on how much you eat, which way you grow. 18 hours 5 min ago
@JosephKahn I should be mad I lost so much money in Vegas this weekend but terrible gambling is the cost of admission of being Asian. 11 hours 59 min ago
@questlove Robinson The 3rd #SlamDunkContest @ NBA All-Star 2017 New Orleans https://t.co/QgCijWxjuw 1 day 12 hours ago
@dougstern @YoDannunzio Also - first time they have been on American TV since November - so it was gig just to SEE them. 22 hours 29 min ago
@katyperry RT @AwkwardAya: A little (get it... little ) behind the scenes from making the #ChainedToTheRhythm lyric vid https://t.co/Q1gvihcIf6 1 day 20 hours ago
@markromanek RT @rweingarten: The Trump family is going to Dubai this weekend to open a Trump Hotel and we're all footing the bill. https://t.co/Jjhk7sj1 day 23 hours ago
@A_Listermann What they want, what they want, what they want. Dollar signs, yeah, I know it's what they want @russdiemon 1 day 8 hours ago
@JosephKahn Down $5k in Vegas craps. And that's a wrap. No mas for Kahn. Surrender. 1 day 6 hours ago
@questlove Starting NOW!!! #AllStarWeekend opening! Wish Us Luck! @ NBA All-Star 2017 New Orleans https://t.co/uiMW7G9JMs 14 hours 52 min ago
@markromanek WTF? What's to debate & discuss? The man is obviously a cancer on Democracy. You schedule surgery & cut that shit out fast. #impeachmentnow 21 hours 19 min ago

Jay Z & Justin Timberlake "Holy Grail" (Anthony Mandler, dir.)

There's a last days of Xanadu vibe here, with Jay Z and Justin Timberlake all alone at the top of the world, surrounded by the baubles that come with great wealth and success — an effect that's further emphasized by the periodically slurred-down audio.

Also of note is that this is the first Facebook exclusive premiere, with the video available exclusively via Facebook and giving Jay Z and Justin Timberlake unfettered reach to their combined 42 million followers (which if you know anything about how Facebook posts are limited unless boosted, you know the value of that promo is huge).

And it could be a good case study into whether people care about where or how they watch videos, so long as all the sharing/embedding features they expect are supported.

Artist
Song
Director
Producer
Production Company
Director of Photography
Editor
Regan Jackson, Production Designer

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