@JosephKahn RT @ericgrant: Apparently there were 10,000 at tonight's Trump #Inauguration concert. President Obama had 400,000 in 2009. Low-energy cro… 1 day 20 hours ago
@This_is_Frank RT @POTUS: Proud to make this one of my final actions as President. America is a nation of second chances, and 1,715 people deserved that s… 1 day 8 hours ago
@JosephKahn RT @BarackObama: Hi everybody! Back to the original handle. Is this thing still on? Michelle and I are off on a quick vacation, then we’ll… 13 hours 28 min ago
@jus10p Here in downtown LA #MarchForLife. Weather is a bit cold and windy but really adding to the overall atmosphere of opposition. 1 hour 19 min ago
@questlove That time I joked that all men want silence for gifts. @mariacscali (@_elisavalentina) took me a… https://t.co/y1lqt4O0Zy 1 day 22 min ago
@jus10p UP NEXT: TRUMP PLAYS RUSSIAN ROULETTE WITH THE NUCLEAR CODES. #Inauguration 1 day 18 hours ago
@MuraiHiro This ep of ReplyAll is good n timely https://t.co/KU9wP97oEW 1 day 2 hours ago
@JosephKahn RT @HillaryClinton: I stand w/ Nora Harren, a 17-year from Boise, ID, & every person marching for our values today. Onward! ✊✊✊✨ #Womens1 hour 17 min ago
@JosephKahn RT @MattBinder: 10,000 are in attendance for Trump's free inauguration concert 80,000 people paid to attend WrestleMania to see Trump sha… 1 day 20 hours ago
@LilTunechi Russ not starting??! Daz wak slime Simply horrible. 1 day 9 hours ago
@JosephKahn I love that Young Thug video. I've been there. 1 day 23 hours ago
@A_Listermann RT @RIVETING_ENT: Calm before the storm... @chrisbrown in "How Many Times" video #djkhaled #bigsean #lilwayne #chrisbrown #rivetingent http… 1 day 22 hours ago
@Videostatic Boogie "Sunroof" (Gina Gammell, Riley Keough, dir.) https://t.co/QxbSz1aejX #video #musicvideo 1 day 4 hours ago
@questlove This @Maddow episode is THE most "must watch" #TRMS episode ever. Man..... 1 day 19 hours ago
@katyperry RT @lenadunham: To the women & those who love them marching tomorrow- get sleep, eat breakfast, stay warm, hold hands, block creeps, be pro… 16 hours 41 min ago
Lucid Media

Jay Z & Justin Timberlake "Holy Grail" (Anthony Mandler, dir.)

There's a last days of Xanadu vibe here, with Jay Z and Justin Timberlake all alone at the top of the world, surrounded by the baubles that come with great wealth and success — an effect that's further emphasized by the periodically slurred-down audio.

Also of note is that this is the first Facebook exclusive premiere, with the video available exclusively via Facebook and giving Jay Z and Justin Timberlake unfettered reach to their combined 42 million followers (which if you know anything about how Facebook posts are limited unless boosted, you know the value of that promo is huge).

And it could be a good case study into whether people care about where or how they watch videos, so long as all the sharing/embedding features they expect are supported.

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Song
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Director of Photography
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Regan Jackson, Production Designer

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