You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom? The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.
Director Ethan Lader takes his paper cut-out technique — probably best exemplified by his breakthrough B.o.B. x Bruno Mars breakthrough "Beautiful Girls" — and blows it up bigger than big in this adventurous new American Authors video.
Stardom as an instant glamour model can be a bitch. Or maybe, it's just the photographers who discover and explout these beautiful people who are truly the bitches. Such is the situation in this tale of Rita Ora going from a street savvy headturner to a glossy pin-up girl under the watchful eye of a creepy Warholian predator type who peels her away from her man.
This campy and retro musical tribute to pretty girls around the world (that would be all of them) is an out-of-this-world quest to bring these two blonde superstars together. Iggy plays an alien robot-type creature who is, naturally, new to the scene, while Britney is otherwise worshiped and glorified.
Dance is definitely the trend of 2015, ever since Sia’s “Chandelier” (and Kiesza’s “Hideaway”) broke some ground last year with their ur-dance videos. This time Muse and director Robert Hales take you inside a chalk-filled silo while two dancers express their kind of creepy selves.
It's not the broken bones that hurt the stuntman, it's the heartache caused by an unrequited crush on the leading lady. It's a slow motion car crash, on several levels, in this meta video that imagines Death Cab For Cutie frontman Ben Gibbard as a director for a love story masquerading as an action film.