Mercury

WATCH IT: Jessie James "My Cowboy"

A classroom of cowboy students spring to attention (so to speak) when the cleverly engineered country/rock/pop starlet Jessie James wanders in to give them a lesson on how to ride her like a bronco. So to speak. Director Collin Tilley captures her every curve on camera, making for a kind of inverse of the Britny Fox "Girlschool" video. (And yes, Van Halen "Hot For Teacher" remains untouchable, as it should, in the Hot For Teacher video genre). --> watch "My Cowboy"

IN DEPTH: The Rapture "Whoo! Alright - Yeah... Uh-Huh"

There's only way to shoot a party video and ensure it looks like an actual party. That's right, you gotta throw a real, honest to goodness party. Diretcor Ben Dickinson — newly signed to Black Dog Films — and The Rapture do exactly that in the insanely fun clip for the insanely titled track "Whoo! Alright — Yeah... Uh Huh" Part tribute to a blighted, yet up-and-coming, hip Brooklyn neighborhood and part celebration of School House Rock animation, this video succeeds on nearly every level.

NEW RELEASE: Bryan Adams "This Side Of Paradise"

Bryan Adams "This Side Of Paradise"  MercuryDick Carruthers, directorDescription: Grainy and very intimate handheld camerawork captures rock superstar Bryan Adams at soundcheck. Director Dick Carruthers is a name you should know, especially if you're interested in live concert DVDs. Carruthers' director credits include the Led Zeppelin DVD, The Who: Live at The Royal Albert Hall, The White Stripes: Under Blackpool Lights and two releases for Oasis.