We Are Familia

Thinkpiece "You're People You're Evil" (Aella Jordan-Edge, dir.)

Director Aella Jordan-Edge’s first collaboration with North London newcomers Thinkpiece is a

trippy exploration through a young woman’s psyche. While Thinkpiece’s first music video Voice

For Us played on themes of media and hypnosis, You're People You're Evil dives fully into an

addictive digital nightmare.

Grief stricken after a public break-up, our protagonist wanders into an underground arcade and

finds a VR headset. This technology gives her a chance to see through the eyes of, and at times