We've seen videos shot with lasers, but never one with an MRI, revealing brains and all the other innards of singer's head. Now, if you've ever had an MRI, you know that movement results in blury imagery, so director/editor Adam Powell took a collection of scans and had them animated into what you see in the video. Also worth noting is that the video was inspired by and hopes to raise money for two London charities (Barts/London and CLEFT) and aimed at improving the lives and treatment of kids born with cleft lip and/or palate.