WATCH IT: Arcade Fire - The Wilderness Downtown (Chris Milk, dir.)
The internet has allowed music videos to be on-demand. You can watch what you want, when you want. That's revolutionary, for sure, but music videos themselves have largely remained the same as when they were only available on linear TV. Credit director Chris Milk with realizing that music videos shouldn't be encumbered by the old rules. Music videos don't have to be linear, they don't have to be static, they don't have to even appear in only one window. This video project for the Arcade Fire song "We Used To Wait" accomplishes all of those goals and is the next step in the actual transformation of music videos from the old way into something very new.
