Raafi Rivero, director: "One image I couldn't shake after talking to the label about this video was a radial saw blade. The words 'hard' and 'toug'” kept coming up, and the artist, Styles P, has a strong street presence. For the treatment I took photos of nails and a pile of rusty saw blades and put them ahead of the reference materials. There was always going to be a street element to this video, so the visual of a saw works because it's something that's both tough in the literal sense, but also highly graphic.