The MVPA Music Video Production Association — representing production companies and directors, plus freelance workers and other music video related companies — announce the return of their MVPA Music Video Awards, scheduled for June 1 in Los Angeles.
Members and non-members are welcome to participate in the Awards. Non-members can join the MVPA or just sign-on as an event sponsor at mvpa.com/members under the following fee structure:
- $75 — Directors, Producers, Freelance Individuals (1 Voting Point in the awards)
- $250 — Vendor, Agencies & Related Companies (1 Voting Point)
- $750 — Production Company, Production Company Event Sponsors — (2 Voting Points) [note: Those not interested in joining the MVPA should choose the "donation" option]
Once registered, you will receive accesss to the MVPA Awards official submission site at mvpa.adbeast.com. Video submissions cost $65 each and must be for videos released between January 1, 2011 and March 31, 2012, at which point submission will be closed.
For the first time, voting will be open to the entire professional music video community, per the approval by the MVPA board of directors. Interested voters should email [email protected] by March 31st, 2012 with a credit list or a link to your work.
The full award category listing for the 2012 MVPA Awards is:
- Director of the Year (based upon three submitted videos per director; final winner chosen by MVPA Board of Directors)
- Best Video Produced for Under $25,000
- Best Animated Video
- Best Direction of a Male Artist
- Best Direction of a Female Artist
- Best Direction of a New Artist
- Best Direction of a Band
- Best Directorial Debut
- Best Adult Contemporary Video
- Best Pop Video
- Best Rock Video
- Best Alternative Video
- Best Hip Hop Video
- Best R&B Video
- Best Electronic Video
- Best International Video
- Best Art Direction
- Best Cinematography
- Best Choreography
- Best Colorist
- Best Editing
- Best Styling
- Best Make-Up
- Best Hair
- Best Computer Effects (FX done in computer)
- Best Special Effects (FX done on scene/in camera)
- Kratz Award for Creative Excellence (chosen by Board of Directors only)
- Lifetime Achievement Award (chosen by Board of Directors only)
- Commissioner Recognition Award (chosen by Board of Directors)
The MVPA Awards have been held regularly since the early '90s, recognizing and awarding music video creatives usually overlooked at other ceremonies. Recent award show recaps can be found here: 2009, 2008, 2007.
