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PSY f/ Snoop Dogg "Hangover"

"Party's Over, it ain't over Try to make a bad memory, over and over... Care to find a single piece of me, game over"

So it goes for PSY who's awoken from unprecedented success — 2 Billion YouTube viewers can't be wrong — in search of what comes next. Hence, we get PSY as ringmaster: He's strangely minimized in the still over-the-top "Hangover," sharing screentime and a bulk of the vocals with an always game Snoop Dog. That's not to say we don't get to see PSY being PSY and that this video isn't filled with memorable moments — many of which seem to be pre-looped for easy GIFability — but "Hangover" seems to have stripped-out the unique and inspired lunacy of "Gangnam Style" for something more modular and replaceable. And the fact the video ends with a teaser for his NEXT single/video coming this Summer doesn't really radiate confidence, does it?

PS: The video is already over 5 million views in just a few hours and seems destined to break more records. In other words: A hangover is just a few drinks away from being drunk again. Cheers.

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Nicki Minaj f/ The Game "Pills N Potions" (Diane Martel, Geoffrey Lillemon, dir.) TEASER

We'll have to a wait a little longer for the full blast, but Nicki Minaj has unveiled the first taste of what she's been cooking up with director Diane Martel and vfx artist Geoffrey Lillemon. The same absurdist touch from the "We Can't Stop" video is evident here — Hello, bunny rabbit drug dispenser — plus an unadorned styling look that serves as a pallette for metallic tears, purple clouds surrounding The Game, and what's sure to be lot's more...

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Celine Dion "Incredible" (Zach Merck, dir.)

At the intersection of Hope and music stardom stands Celine Dion, aspiring for universal appeal. On one hand we get Ne-Yo and breakdancers, but also magical storylines with athletetes and street artists, and even a girl communicating via sign language. And if you don't spot the giraffe, that just means you didn't watch the whole way through to the "Incredible" end. 

News

Music Video Mandatory at New Music Seminar - Tuesday, June 10 in NYC

Happy to announce that I'll be moderating a movement at this year's New Music Seminar in NYC, with impressive group of fellow music video people. If you're registered for the conference, please join us Tuesday, June 10, 10:30am, at the Wyndham New Yorker for Music Video Mandatory

Music Video Mandatory

Music Video Mandatory: Videos are no longer an option, as YouTube has become both a revenue generator and a worldwide music exposure medium. Making a powerful music video has never been more important, not just for the hit single, but, perhaps, for every single. These video experts discuss the concept and the execution: how to make great videos quickly and inexpensively. How can labels/managers/artists build video into the process of making each song? Are labels ready to make thrice as many videos per artist per year than they ever did before? Who will make these videos? Mastering the $5,000 viral video is the goal, how do we achieve it?

CONDUCTOR:

  • Steven J Gottlieb, Videostatic and Vstaticmedia

PLAYERS:

  • Phil Botti, SVP Music Video and Content Production, Atlantic Records
  • DJay Brawner, Executive Producer/Director, Anthem Films
  • Jill Kaplan, Producer, Video + Content Production, Columbia Records
  • Jim Roppo, EVP of Marketing, Republic Records
  • Doug McVehil, Senior Vice President of Content and Programming, VEVO
  • Zachary Mortensen, Executive Producer, Ghost Robot

Visit newmusicseminar.com for registration details and other information...

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Guided By Voices "Bad Love Is Easy To Do" (Mike Postalakis, dir.)

Simon & Garfunkel. Lennon & McCartney. Richards & Jagger. Pollard & Sprout. Unless you're a Guided By Voices junkie, you likely have no idea the genius and magic that is songwriting machine Robert Pollard and guitarist Tobin Sprout. But, count Rob Corddry amongst them, as he and co-star Bryan Huskey send up '60s music filmography while also showing that rock 'n' roll ain't all shrimp cocktails and good lovin' (gone bad). [via Funny Or Die]

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Joywave "Tongues" (Daniels, Zak Stoltz, dir.)

You'll be forgiven if at first you assume this is an homage to old horror flicks. Or if you then think it's an homage to some old acid-soaked hippie/freak film. Or, if you go back to your original horror theory. Or, if you dispense with all those guesses, relax, and just let the creative masters Daniels take you into what might instead be an NSFW parable, depicting an epic battle between the clothed and unclothed.

PS: Most of the nudity here is pixelated, so make your own NSFW decision.

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Charli XCX "Boom Clap" (Sing J. Lee, dir.)

The movie clip job is one of those music video tropes that I thought would never survive the Internet age — especially since the unbundled album has made the compilation soundtrack somewhat irrelevant. Yet, here it is.

So, while there's a whole lotta The Fault In Our Stars footage scattered throughout "Boom Clap," at least the Charli XCX footage was shot in a location (Amsterdam) related to the movie footage, and it has CXCX, who rode shotgun on the supernovas "Fancy" and "I Love It" and is now more than ready for a hit in her own name.