An evil dog might think a video shoot is the perfect opportunity to destroy Incubus, except for the fact that the rockers are actually powerful cats capable of kicking galactic ass. It's a bit meta, a bit like a feline riff on Power Rangers, and whole lotta awesome.
James Larese, director: "Mike and Brandon from Incubus dug my Action Bronson Video for Actin’ Crazy and felt that tone lined up well with what they were looking to do for Nimble Bastard. I love when artists aren’t afraid to laugh at themselves or take themselves too seriously so when we met at my studio and I saw they were down to get silly, we chopped it up for about 2 1/2 hours just laughing and throwing crazy ideas into the pot. As a director, any time you have the fortune of vibing with an artist from the ground up is a blessing creatively.
Brandon’s French Bulldog, Bruce, is the unofficial mascot of Incubus and was at the meeting as well. This inspired a stupid idea I had where a gang of French Bulldog Ninja Assassins plot to kill Incubus on the day they were set to shoot their new video.
Incubus are traditionally known for performance music videos so I thought it would be funny to act as if they were about to shoot another performance video but they never actually get to play because each take keeps getting interrupted due to the Frenchie assassins trying to take them out. Things just go left from there.
In the end we just wanted to have fun and make people smile, maybe share with a friend or coworker at work. Having all parties from the label to the band to production in sync made for a smooth process from start to finish. Honestly, I’m just happy this got released!"
This new Rae Stremmurd is a big step beyond their usual casual video style, with the guys in various vfx environments that range from video games to dionosaur days, but the interactive element is what makes it really unique: Visit overhere.tv on your mobile and gather some friends together and you can spread the video amidst the matrix of all your little screens.