Janet Jackson and Daddy Yankee have all of NYC dancing along as the camera zips from location to location, before ending at a set-piece that adds an African edge to the already bouncy mix of Latin and Caribbean vibes.
The Gospel according to Travis Scott is a weird book indeed, with a vengeful God above, a mother mary figure — played by his real-life partner Kylie Jenner with Khaleesi panache — and lots of other over-the-top VFX craziness that's somewhere between audacious, blasphemous and damned righteous.
Bow Down as Ariana Grande gives birth to a hugely ambitious VFX video that also features the voice of Pop Goddess Madonna doing a vocal cameo that would even give Jules Winnfield reason to worry.
Win win, win, win, win with Jay Rock and Kendrick Lamar in a succession of slick VFX scenarios that boast championship rings, Stanley Cups, and even a vision of 300 if it took place in Watts.
External perfection ain't worth shit when you're hollow inside. And meticulous, fabricated art often can't come close to what the natural world can just do by doing what it does.
Just some of the themes in this latest stunner of a video from director AG Rojas for Florence + The Machine.
What starts as a mere melancholy stroll through blue streets becomes something increasingly monumental once that first chorus hits, at which point we rapidly escalate through time and space in a way that may give you 2001 flashbacks.
Jack Antonoff might not be your typical romcom leading man, and he might be cursed with bad luck, but damned if he isn't persistant in getting the perfect take in this tie-in with new film Love, Simon.
