All About You

Hilary Duff "All About You" (Declan Whitebloom, dir.)

Hillary Duff has a  mystery crush — but she also an Amazon Fire phone and a plan to find him via an album he left behind at a restaurant.

My question is: If you hate the usual "let's randomly shove it in" product placement technique, then how do you feel about a video like this where it's actually thoroughly integrated into the storyline and structure of the video?