May 2012

2012 BET Award Nominees

2012 BET Awards nominations were announced this morning... Most of the categories are personality-driven — Best New Artist, Best Female Hip-Hop Artist, Best Actress, Best Sportsman, etc — but there are two video awards: Video of the Year and Video Director of the Year, both of which are dominated by the Carter Knowles household.

2012 BET AWARDS (Video Categories)

Video of the Year:

WATCH IT: The Goddamn' Hustle "Dirty Little Pet Names" (BJ Golnick, dir.)

Florida rockers The Godamn' Hustle ain't the first band to get in trouble at a strip club, although usually things don't descend into a backwoods bloodbath like this. Director BJ Golnick takes some swampy True Blood occultism and mixes it with some doublecross twists, delivering it all in a deftly edited and shot video that goes far beyond what you might expect from what started as a low budget Kickstarter bid. --> watch "Dirty Little Pet Names"

WATCH IT: Kreayshawn f/ 2 Chainz "Breakfast" (Kreayshawn, dir.)

How can you not like a song/video about pancakes and syrups, espeically when neither seems to a metaphor? Kreayshawn pays tribute to the most important meal, stacking flapjacks like dough (wait, maybe it is a metaphor?) with 2 Chainz and other early risers. --> watch "Breakfast"

Kreayshawn f/ 2 Chainz "Breakfast" (Columbia)Kreayshawn, director | Giovani Hidalgo, producer | The Little Giant, production co | David Myrick, DP | Saul Levitz, commissioner

WATCH IT: Kero One f/ Esna "Fast Life" (Digipedia, dir.)

Korean-American hip-hop artist Kero One is no stranger to making videos much more creative than the standard indie rap fare, so no surprise that this latest clip has a vibe that's more visually akin to  what you'd expect from a twee indie rock group than a rapper reflecting on the "Fast Life." Korean production group Digipedia mixes animation, a cardboard cityscape and some clever compositing, allowing Kero to come across smoothly, content to follow his own lane. --> watch "Fast Life"

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