Here's a perfect example of a video that's easy to appreciate, but tough to describe. Video images freeze and get immortalized into physical that then serve as transition points for the next scene. Like I said, tough to explain, so just watch it. You'll get it.
This love song to the songs and then scene you love gets a perfectly simple, yet effective video made entirely from '80s UK rave scene archival footage.
Greg Olliver, director: "I haven't shot a music video in a while (since 2008 with Motorhead) so this was a fun video to get back in the saddle with. Heavy Metal, beards, beer, fire, girls, tattoos, boats and a trashed office cubicle."
There is a lot going on in this new Chris Brown video, least of which is that he directed the video himself. At one point, Breezy seems to be making an anti-gang violence plea with the Boyz in the Hood 'bailing out of the drive by' scene. Then there's the ghostly Aaliyah performance which is sure to inspire calls for a duet remix with the Pac-ogram from last year's Coachella. Throughout, the ramped up red and blue colors recall Sean Penn driving around in a yellow car, and the star/director's hair and shimmering wardrobe make it look like he walked right up to the line of going full-Sisqo. In the midst of all this, we are left with the message: How bad of a guy can he be? Look at all those adorable kids!
Doug Stern also writes music video treatments and solves gang violence.
I'm not entirely sure what to make of this American Psycho remake in which Kardashian henchmen Scott Disick and Jonathan Cheban play the roles of Patrick Bateman and Paul Allen, and Yeezus plays the part of Huey Lewis & The News Fore. Is it a cheeky comment on his own music? A riff on the characters that Disick and Cheban plays on Keeping Up With The Kardashians?
Foals frontman Yannis Philippakis stumbles across the desert in search of something... It could be salvation, or just a fertile crescent — both of which are represented quite nicely here by a naked woman, who could just be a mirage.
You can watch this and wonder where the money to do something this big came from, or how they pulled off each sequence, or even what it all means. I suggest you just sit back and take it all in as you back your way out of the usually unseen controlling apparatus of a futuristic society.