Roc Nation's Bridget Kelly and rap star Kendrick Lamar easily hold this video down, with director Clifton Bell applying the occasional halftone reprographic and multiplicity effect, but otherwise letting them casually do their thing.
A versatile and creative pair, Alabama are at the forefront of London's new and exciting young directing talent, primed to make some serious waves in the music promo world on both sides of the pond.
Alabama got their first 'seismic wave of attention' for their recent video for Polydor's latest electronic offering, Monsta. Shot in the deep dark dirty South woods of Savannah, Georgia, this is a surreal, chaotic journey to places you wish you'd never seen ... but leaves you wanting more.
They will now be represented by the guys at OBmanagement in both the US and the UK.
