Why issue a takedown notice when you could take-in some advertising dollars? (Or, How I Learned To Stop Worrying And Love YouTube)
The Guardian has an article about a new philosphy where record labels are allowing unauthorized videos to remain on YouTube and become revenue generators:
Anyone who has ever tried to get unauthorised versions and videos of their music off YouTube knows that filing takedown notices is like playing Whac-a-Mole, as new versions pop up almost immediately. But now, with YouTube's ad partnerships, record labels are discovering a better solution: monetising them.
Martin Goldschmidt, founder and managing director of Cooking Vinyl – whose roster includes the Prodigy, the Enemy and Ron Sexsmith – says the record label can make an average of $5,000 per million views, under certain circumstances.
Of course, the actual breakdown is much more complicated — as is usually the case with all music accounting — so check out author Helienne Lindvall's article for all the nitty gritty.
