Wondering who was responsible for those crazy elaborate video screens during the Beyonce halftime show?
Creative house ThinkBreatheLive crafted and choreographed graphics — with Beyonce's detailed input, of course — for the massive, moving LED screens that formed both the stage and backdrop for the performance, including the iconic multiple Beyonce segment that haunts your dreams stole the show.
ThinkBreatheLive previously worked with Beyonce on her performance at the 2011 Billboard Awards, in addition to doing similar screen work for Roger Waters Dark Side of the Moon and The Wall tours.
Beyonce Super Bowl Video Production
ThinkBreatheLive, creative agency | Andy Jennison, creative director/editor | Kenny Pedini, managing director/exec. producer | Ian Mayer, vfx artist | Adam Yost, compositor | Taylor Landesman, asst. editor
