@JosephKahn I don’t know if I can finish MIDSOMMAR because I am not its demographic: rich white people who drink wine. 1 day 13 hours ago
@keithscho RT : Better still, inherit three, spend six, say you earned ten but your brand value is twenty, convince banks to loan y… https://t.co/oF2uL20OVb 14 hours 4 min ago
@questlove Pino on the Voodoo tour man...I had the best seat in the house https://t.co/lkri2FHC0y 11 hours 35 min ago
@questlove RT : do you know how horrible it is to have the love of your life in an icu and you can't see them? the fact this has h… https://t.co/uqJkZQ84Yt 11 hours 36 min ago
@JosephKahn RT : Former U.S Navy Seal Dr. Dan Barkhuff wants to know if is a coward who can't stand up to Putin or… https://t.co/J4rAgfKyJ4 1 day 13 hours ago
@JosephKahn 99% of being a visual effects supervisor on big Hollywood movies is making them build sets that will be completely roto'd out. 1 day 43 min ago
@JosephKahn What scares you? I’ll start. That I’m too handsome to relate to normal people. 8 hours 38 min ago
@questlove RT : Everything Prince said about the music industry is true. 11 hours 37 min ago
@JosephKahn Hey . I need more princess content. They must sing every 10 minutes. I need this stat. Get going. Chop c… https://t.co/2Wk4QGLgh8 19 hours 33 min ago
@questlove Y’all mad easy to get....this pandemic isn’t over. It’s nice out get them masks back on. Act accordingly please. Br… https://t.co/8QyScL3DAp 21 hours 25 min ago
@jus10p I wonder if Google Maps in Seattle sends people in search of new windshield wipers to the autonomous zone by mistake? 1 day 22 hours ago
@JosephKahn I literally cannot make heads or tails of what he said here by the end of three minutes. https://t.co/6aApRJPcPv 1 day 14 hours ago
@JosephKahn Slavery reparations doesn't really matter to rich people. How the poor and middle class want to divide up tax revenue is up to them. 21 hours 59 min ago
@katyperry Ignite the (disco) light & let it shine for your 4th of July lewk 🎆🎇 dont forget that 10% from the sale of every sh… https://t.co/sR3vxWAGDn 1 day 19 hours ago
@jus10p In some rare good news, the meme-making industry is up 182% in 2020. 1 day 20 hours ago

DEEP INSIDE Jay-Z & Swizz Beats "On To The Next One"


Jay-Z's video for 'On To The Next One' was a game changer - taking hip-hop's affection for shiny things and moving the attention off the obvious brand names and on to post modern pop art. Director Sam Brown created a powerful clip and this caught the attention of fellow director, Trent Babbington, who has created a great series of posts about and around 'On To The Next One.' 

We have excerpted some of his Sam Brown interview below, but be sure to get the deep dive in parts one, two, three and four on Trent's blog. He even has collected a gang of striking BTS stills, counted every camera set-up (answer: 62) and documented the conspiracy theories about the video that involve Freemasons and the Knights Templar. But not a whiff of Dame Dash?!? If you love music videos, you will love what's going on at Radaradr

Sam Brown - The track has this sample in it that sounds like a record being played backwards. It puts me in mind of some pretty dark imagery and I decide to take a big risk on pitching something pretty extreme.  So much high profile work is formulaic, mostly because it’s very hard to get labels and artists to trust you on something that doesn’t have instant commercial appeal. It’s a shame. I think that many directors are far more interesting than the work they get to make. I’m helped here because this is the fifth single off the album - the stakes are low and Jay is pressing for something different that moves outside the narrow boundaries of hip-hop videos.  Jay loves the treatment, so I’m shooting it in LA only a week later. 

I like it when a video is like a portrait, one in which you control the character. One of the great things about directing videos is that you can shape artists to how you think they should be. I’ve always liked Rick Rubin’s approach to production, stripping away all the bullshit and putting people in touch with the basics. I’ve tried to do the same with videos. Jay’s performance rolls off as sparse and raw and brooding. Perfect.

Tags: Jay-Z, Sam Brown, Blog

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