The NYC opening of the music video art show Spectacle inspired lots of music video memories, including a great Times Magazine article. We'll have more on Spectacle soon, but in the meantime here's their must read:
Time Magazine - Internet Saved the Video Star: How Music Videos Found New Life After MTV
featuring comments from OK Go singer Damian Kulash, VEVO headRio Caraeff, Capitol video commissioner Danny Lockwood, director James Frost and Spectacle curator Jonathan Wells.
Why treadmills? That was my first question to Damian Kulash, the frontman of indie rock band OK Go. You probably remember the quirky video of Kulash and his bandmates dancing on gym equipment, which debuted on a recently launched video-sharing website called YouTube back in 2006. The group had already gotten a taste of viral success with a goofy dance video shot in Kulash’s back yard that was downloaded 300,000 times. They knew an even more outlandish video was the most direct and affordable way to widen their audience.
“It was the band, my sister, eight treadmills in a room, and we just spent 10 days figuring out what we were going to do with it all,” he says.
Read more: http://business.time.com/2013/04/02/internet-saved-the-video-star-how-mu...
