@18AKGOYAL WATCH IT: Childish Gambino "This Is America" (Hiro Murai, dir.) https://t.co/6JSNunQZVy via 1 day 14 hours ago
@marcusstorm Hey! I did a music video for The Bland's new single 17. A roadtrip that contains love, hallucinations… https://t.co/ZBeDB5hoS6 13 hours 15 min ago
@Videostatic Boogie f/ Eminem "Rainy Days" (James Larese, dir.) https://t.co/4imwWCCrqu 1 day 9 hours ago
@Videostatic Static & Ben El with J Balvin "Tudo Bom" (Carlos Lopez Estrada, Jeff Desom, dir.) https://t.co/JA1RK6nAP1 5 hours 16 min ago
@Videostatic Weezer "High As A Kite" (Nathan Presley, dir.) https://t.co/LBL2GPIUV2 3 hours 14 min ago
@Videostatic Bebe Rexha "Last Hurrah" (Joseph Kahn, dir.) https://t.co/NS7QG2ewGw 8 hours 12 min ago
@Videostatic Vampire Weekend "Harmony Hall" (Emmett Malloy, dir.) https://t.co/1n9wAde3NA 1 day 8 hours ago
@Videostatic YUNGBLUD, Halsey f/ Travis Barker "11 Minutes" (Colin Tilley, dir.) https://t.co/FKfHNUwPrO 6 hours 51 min ago
@BrianPetch WATCH IT: Meghan Trainor "All The Ways" (Brian Petchers, dir.) https://t.co/4VPxQgYqCG via 11 hours 47 min ago
@Videostatic Meghan Trainor "All The Ways" (Brian Petchers, dir.) https://t.co/YpHAzkgjI1 10 hours 21 min ago
@Videostatic Watsky "What Goes Up" (Jeff Desom, dir.) https://t.co/t1tam8eYRU 9 hours 6 min ago

YouTube Music Awards Winners and Performances

As with all modern award shows, except for The Oscars, the winners at the first YouTube Music Awards seem like the least important element. That said, there were winners — deserving ones, especially since they were solely voted on by fans and not silly experts.

The biggest story of the show was the nontraditional set-up: The barriers between audience and the stage were blurry, and the performances were shot like "live music videos," complete with choreographed cuts, dialogue, scene changes and more.

It was incredibly ambitious, with seven distinct "live music videos," each as elaborate as a one-take music video, within the span of 90 minutes. When it worked, it was a beautiful thing — Lindsay Stirling's transcendent "Crystallize" is a great example — and you could argue that the freewheeling "let's make it work" ethos had enough excitement to overcome anything that feel short of what was envisioned.

But, if show creative directors Spike Jonze, Chris Milk and team seemed focused on deconstructing the typical live award show, YouTube seemed to gunning for more old-fashioned goals: An attempt to build an "everyone at once" live event, and a way to steer music video related traffic directly to YouTube without any VEVO involvement... That live audience 

Read More for the YouTube Music Award Winners and Performances:

Video of the Year

Innovation of the Year

YouTube Breakthrough​

YouTube Phenomenon

​Response of The Year

Artist of the Year​​

  • Eminem

And the performances:

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