@Videostatic Steve Aoki f/ BTS "Waste It On Me" (Joe Hahn, dir.) https://t.co/N79g2HH8Vs 14 hours 2 min ago
@Videostatic Garretson & Gorodetsky "Insambia" (Alex Italics, dir.) https://t.co/H5UlvrSE4S 21 hours 10 min ago
@BrianPetch WATCH IT: Ashley Tisdale "Voices In My Head" (Brian Petchers, dir.) https://t.co/BmrR6TADDn via 22 hours 15 min ago
@Videostatic RT : In case anyone's wondering, my dad the science guy took a look at that LCD Soundsystem video and says… https://t.co/jVWFWyF9c7 16 hours 7 min ago
@Videostatic Deadmau5 f/ Lights "Drama Free" (Nick DenBoer, dir.) https://t.co/5XGHW9AATX 18 hours 14 min ago
@Videostatic Jay Rock "For What It's Worth" (Matilda Finn, dir.) https://t.co/fEop31PxWj 16 hours 12 min ago
@Videostatic Clean Bandit f/ Marina & Luis Fonsi "Baby Blue" (Clean Bandit, dir.) https://t.co/md3guBCNHc 22 hours 4 min ago
@Videostatic RT : November 19, 1986 – The « Open Your Heart » single is released. Let’s give its amazing music video, which was direc… https://t.co/RQABoxpdxj 23 hours 42 min ago

YouTube Music Awards Winners and Performances

As with all modern award shows, except for The Oscars, the winners at the first YouTube Music Awards seem like the least important element. That said, there were winners — deserving ones, especially since they were solely voted on by fans and not silly experts.

The biggest story of the show was the nontraditional set-up: The barriers between audience and the stage were blurry, and the performances were shot like "live music videos," complete with choreographed cuts, dialogue, scene changes and more.

It was incredibly ambitious, with seven distinct "live music videos," each as elaborate as a one-take music video, within the span of 90 minutes. When it worked, it was a beautiful thing — Lindsay Stirling's transcendent "Crystallize" is a great example — and you could argue that the freewheeling "let's make it work" ethos had enough excitement to overcome anything that feel short of what was envisioned.

But, if show creative directors Spike Jonze, Chris Milk and team seemed focused on deconstructing the typical live award show, YouTube seemed to gunning for more old-fashioned goals: An attempt to build an "everyone at once" live event, and a way to steer music video related traffic directly to YouTube without any VEVO involvement... That live audience 

Read More for the YouTube Music Award Winners and Performances:

Video of the Year

Innovation of the Year

YouTube Breakthrough​

YouTube Phenomenon

​Response of The Year

Artist of the Year​​

  • Eminem

And the performances:

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