@JosephKahn I'm told to go back to China every once in a while. Usually by my production company to shoot a commercial. 1 day 12 hours ago
@jus10p The world needs more feminist heroes. https://t.co/pPbNEruJA9 13 hours 36 min ago
@JosephKahn I love Hype Williams. Stoked for this. https://t.co/Q9IZINAZSU 1 day 3 hours ago
@JosephKahn This what I imagine it's like to direct Bieber. https://t.co/bOyjVeHl0p 1 day 10 hours ago
@Diddy RT : Diddy's 'Making the Band' is returning to MTV 🚨 https://t.co/OcMxApp0ZX 8 hours 49 min ago
@JosephKahn RT : This is the link to the original thread where he was bragging about the dog if you want to peruse the c… https://t.co/4zzvyhkSwD 1 day 19 hours ago
@questlove "i" "got" "no" "clue" 🤷🏾‍♂️ https://t.co/6pE7lfFLrd 8 hours 21 min ago
@JosephKahn One thing we did to videos in the 90s we don't do today: Paint out dust marks from the print. 1 day 7 hours ago
@questlove this is why i found the fetishism journalism of 2003-2010 (let's be honest, has it stopped?) dangero… https://t.co/rS51HqOHqy 8 hours 58 min ago
@JosephKahn RT : Have you seen this? A few years ago dude was bragging about his harmless pit. Then it killed his disabl… https://t.co/M0RLk2FuJt 1 day 20 hours ago
@JosephKahn Love to see a Spielberg musical. Westside Story though is already perfect. 1 day 23 hours ago
@JosephKahn I worry that by the time Millennials take power in old age, they will be so traumatized they are all assholes like the Baby Boomers. 1 day 22 hours ago
@JosephKahn The ultimate goal of Jeff Bezos is to kill Superman. https://t.co/wpOxxQqOEW 13 hours 7 min ago
@JosephKahn If you’ve never been attacked on twitter by thousands of angry people, have you really lived? 1 day 23 hours ago

Deep Diving on the Grammy Video Noms

Formation Explicit

On Tuesday, the nominees for the 59th Grammy Awards were announced and have already inspired a flurry of conversation about competition within the categories. Will Adele or Beyoncé reign supreme for Album of the Year? Or will be somebody else sneak in and pull off an upset. One category that isn't scrutinized quite like Album of the Year or Song of the Year but regularly brings out strong competition, is the Grammy Award for Best Music Video.

This year, the nominees for Best Music Video are "Formation" by Beyoncé, "River" by Leon Bridges, "Up & Up" by Coldplay, "Gosh" by Jamie XX, and "Upside Down & Inside Out" by OK Go. It is likely that Beyoncé will reign supreme. Not only is she leading the pack in terms of overall nominations for nominees, but "Formation" was one of the most popular singles of the year, and its politically-charged music video may have been divisive, but it definitely raised its profile.

Looking back at the history of this category, which began in 1984, there is no clear domination by any particular artist. The most anyone has won is twice, and four different artists are tied for first in terms of wins: Michael Jackson, Janet Jackson, Johnny Cash, and Peter Gabriel. Director Mark Romanek leads the pack for wins as a director, with three, for Michael and Janet Jackson's "Scream" music video, Janet Jackson's "Got 'til It's Gone" music video, and Johnny Cash's "Hurt" music video. Icelandic pop singer Bjork has a record of her own in this category, having been nominated four times, without any wins.

Female performers have a tendency to do well in this category, which might be of further advantage to Beyoncé. Last year, the winner was Taylor Swift's music video for "Bad Blood", her collaboration with rapper Kendrick Lamar. In 2013, the music video for "We Found Love" by Rihanna and Calvin Harris won, in 2012, "Rolling in the Deep" by Adele won, and in 2011, "Bad Romance" by Lady Gaga was victorious. However, male artists won in 2014 (Justin Timberlake and Jay-Z for "Suit and Tie") and 2015 (Pharrell Williams for "Happy").

Making a music video is a good way to show one's creative flair in a short amount of time, and a few notable film directors have helmed Grammy-winning music video. These include Spike Jonze, who directed the music video for Fatboy Slim and Bootsy Collins' "Weapon of Choice", Tarsem, who directed R.E.M.'s video for "R", and David Fincher, who directed the Rolling Stones' video for "Love is Strong" as well as the video for "Suit and Tie."

Who will win? We'll find out on Sunday, February 12.


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