An American Car Commercial in Dubai

Chrysler + DJ Bliss "A Salute To The Driven Class" (David Zennie, dir.)

Chrysler DJB_60s En

At quick glance this looks like just another car commercial. Except those palm trees behind the basketball court look a bit exotic. And the driver is of Middle Eastern descent, cruising confidentally through Dubai at night to a soundtrack provided by DJ Bliss, a leading hip-hop personality in that part of the world.

So, if you've ever wondered how do they market American cars in the Middle East, this spot provides your answer: A few details change, but the messaging of status and achievement remains nearly the same. 

Director of Photography