Lady Gaga teams with O2 Mobile for ArtPop UK Launch

Lady Gaga ARTPOP -- O2 TV ad

Do dogs dream of Lady Gaga and mylar balloons? And do subscribers to UK mobile company O2 and their O2 Tracks platform dream of hearing Lady Gaga's new album ArtPop a week early?

Consider it a smart refinement of the Jay Z x Samsung deal, which let one million Samsung users download his new new album for free...