IN DEPTH: Rinocerose "Cubicle"

Cubicle Being that Rinocerose are really two psychiatrists who double as recording artists, it makes sense that they don't appear in this video, or in the Apple iPod commercial that made this song absolutely unavoidable. Directing team Alex And Liane fill us in how they got connected with the band and the dance troupe that appear in the video.

It's not often you get a band that can dance, act and doesn't mind messing around. In fact, we've never found one that does all three. So, when the brief for "Cubicle" by Rinocerose requested we work with five contemporary dancers, we decided to get some of that frustration out of our systems and cast them as a fake band that did anything but play instruments. The idea was to express the out-of-control ego and tension in group dynamics.Rinocerose

The band contacted us directly through our  MySpace page and we started a dialogue in broken English — we are an English directing couple living in Berlin; they're a French band — that culminated in us going to their home town, Montpellier, and working with French choreographer Mathilde Monnier and her dancers in the Centre Choreographique. The technicians at the centre were stunned at how fast you plough through a one day shoot (probably very different from a six week rehearsal for contemporary dance project).

Watch"Cubicle" at YouTube or MySpace

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Tags: In Depth, V2