NEW RELEASE: Norah Jones "Sinking Soon"

For some reason Norah Jones conjures up instant backlash in certain sectors: She's too bland. Too mellow. Too Starbucks. Yes, her music is definitely mellow, but "Sinking Soon" is way more adventurous than what you'd come to expect from a milquetoast multi-platinum artist. First off, the track sounds like a Weimar cabaret waltz — not too dissimilar from what you might find on a Tom Waits album  — and the video is like a bizarro update of the Herbie Hancock's classic clip "Rockit." If you wanna call her meek, you can — she is dressed like a mouse at one point, after all —but at least acknowledge that there are much easier ways for Ms. Jones to guarantee her success than releasing banjo tunes and weird little videos. --> watch "Sinking Soon" in Quicktime or at YouTube

Norah Jones "Sinking Soon" (Blue Note)
Ace Norton, director | Charles Spano, producer | Partizan, production co | Shawn Kim, DP | Andrew Shulkind, DP for stop motion/narrative | David Michaelson, editor | Ingenuity Engine, effects