"Music videos are a 2D visual interpretation of a song. We are interested in creating spaces that exist as a 3D physical interpretation of a song or an album, and that is what we have created for the album xx. It shares sensibilities with art installations but it should not be considered in this context - it is in essence a physical music video, a looping shrine to the album that you cannot compress, send or turn off. We have to understand that these pop up 'rooms' and 'spaces' should and will become as commonplace as music videos, bridging the gap until we have the technology to 'stream' a 3D experience through our home computer as if it was a Youtube clip. The xx are the perfect ambassadors for the medium. Their music is mesmerising, and deeply physically affecting." - Saam Farahmand, director
Is everybody ready for music video as installation art? Director Saam Farahmand and buzz band The XX will be unveiling "XX: A Sculpture Of The Album," an artistic interpretation of the band's debut album, incorporating film, lights and sound. The free exhibition will be running at the London space owned by The Vinyl Factory from January 8 – 12 and is presented by production company Partizan's new division, The Dark Room, which specializes in non-traditional projects.
