PHOTO: The Cribs and Director Norwood Cheek

Another video history lesson: Norwood Cheek may be an unfamiliar name to those who have only spent a few years seriously paying attention to music videos, but he's a director that should ring a bell for any fan of mid-90s alternative rock and, more specifically, the music coming out of his old hometown Chapel Hill, NC. His credits from back in the heyday include videos for Superchunk, Squirrel Nut Zippers, Archers Of Loaf and Ben Folds Five, plus out of town faves like Soul Coughing and criminally overlooked power pop band The Figgs. Watch 'em all and imagine  it's a vintage episode of 120 Minutes.

The photo shows Mr. Cheek (second from left) on the set of "Moving Pictures" with Wichita recording act The Cribs. Click it, make it bigger, enjoy.