Maybe monsters aren't so mean. Maybe they're just clumsy. Director Isaac Rentz goes the claymation route in his latest video for Cage The Elephant, delivering a sweet sad tale about a misunderstood Godzilla and some triggerhappy humans.
Isaac Rentz, director: This video was truly a labor of love. We worked 16-18 hours days in an animation studio for three weeks. Some days we'd only get five seconds worth of animation. The band wanted the video to be funny and morbid and heartbreaking all at the same time, so the biggest challenge of all was making sure the tone didn't swing wildly all over the place. It's a lot to stuff into a three minute video, but the band was great about giving me creative control. Their only stipulation was that they really wanted to see the monster step on a dog. They love dogs, but they thought the idea was hilarious.
--> watch "Aberdeen"
Cage The Elephant
"Aberdeen" (DSP/Jive)
Isaac Rentz, director | Jin Ah Lee, producer | More Media, production co | LARK CREATIVE, rep | Helder Sun, DP | Kevin Glick, head animator | Ryan Reichenfeld & Peter Sauvey @ Bonnie Brae, vfx | Stephen Buchanan, exec. producer | Nicholas Robespierre, commissioner
note: logos represent site sponsors
Comments