Regardless of the content, it's only a good dream if you wake up from it. That's the conumdrum in this gorgous and gritty dreamscape of a video for Cage The Elephant. --> watch "Shake Me Down" [MTV premiere]
Isaac Rentz, director (pictured at right, on set): "The band wanted to create a video that dealt with mortality and pain, but in a creative, hopeful way. Matt [Shultz, lead singer] and I talked for hours about what it would look like to have your whole life flash before your eyes: relationships, scary memories, regrets. By the time we cast our lead, I felt like I'd already known him his whole life.
To create the tunnel sequences, we built a 50 ft. long fort out of bedsheets and antique furniture. We spent an entire day hunched over, crawling around, bumping into one another. The saddest part of the shoot was wrapping that day and realizing that we'd have to tear the whole thing down. It was a room full of grown adults who all looked totally crestfallen." --> watch "Shake Me Down" [MTV premiere]
Cage The Elephant "Shake Me Down" (Jive/ZLG)
Isaac Rentz, director | April Dace, producer | More Media, production co | Laure Scott, rep | Roger Pistole, DP | Mandy Brown, editor | Jeff Dotson @ Dot & Effects, fx | Amanda Sears, stylist | Marshall Plante, colorist | Steven Buchanan, exec. producer | Max Nichols, commissioner