There may be no sex in the edit room, but there's a lot of sensuality circling about Chairlift as they comb through footage and run their fingers through magnetic tape in a dark room filled with monitors and assorted camera equipment. Whereas the fairly famous iPod nano ad with this song was all bright and sunny and innocent, video director Timothy Saccenti examines the darker and sultier impulses at the core of the tune. Let's put it this way, after watching this you'll be more likely to associate the lyric's mentions of handstands and knee bruises to bedroom, rather than playground activity. --> watch "Bruises" (Quicktime)
Chairlift "Bruises" (Columbia)
Timothy Saccenti, director | Michelle Ziff, producer | Partizan, production co | Ivan Abel, DP | Ryan McKenna/Digital Kitchen, editor | Caroline Celis, art direction | Peter Mayer, production designer | Damien Van Der Cruyssen/The Mill, colorist/telecine