WATCH IT: Ellie Goulding "Anything Could Happen" (Floria Sigismondi, dir.)

Everything seems to float just slightly un-tethered from the ground and earthly concerns in this new Floria Sigismondi clip for Ellie Goulding. The waves cascade skyward while shards of mirror and reflective bubbles seems to be caught up in the fizzing, aerial energy of the song. The artist looks a bit like Robyn With The Dragon Tattoo — the kind of fiercely other-worldly beauty that shows up in a lot of Floria's fashion and beauty advertising work. The evocative ending twist is almost inevitable, but still affecting and (of course) gorgeous. --> watch "Anything Could Happen"

LARK CREATIVEEllie Goulding "Anything Could Happen" (Polydor)
Floria Sigismondi, director | Dawn Rose, producer | Black Dog, production co | Chris Clavadetscher @ Black Dog, Jamie Rabineau @ LARK CREATIVE, reps | Larkin Seiple, DP | Jarrett Fijal, editor | Jason Fijal, production designer | GK Reid, stylist | Coleen Haynes, exec. producer | Semera Kahn @ Polydor UK, commissioner

Doug Stern writes music video treatments and angry letters to the newspaper.