WATCH IT: Kanye West "Mercy" (NABIL, dir.)

No Mercy, actually. Only a Merciealago.

Kanye West parks his Lambo in a geometrically tight parking structure that looks fresher/cleaner and way more modern than most fancy homes. High contrast black & white and an ultra-widescreen aspect ration draw attention to the stark space,  almost disguising the fact that the Kanye and his GOOD gang occasionally double-up and pop out behind the column dividers. Sometimes less is more, especially if you can afford to have a $300k car as a background element. --> watch "Mercy"

Kanye West f/ Big Sean, Pusha T and 2 Chainz
"Mercy" (G.O.O.D./Def Jam/IDJMG)
NABIL, director | Jonathan Lia, producer | Good Company/DONDA, production co | LARK CREATIVE, rep |  Eric Greenburg, editor | Omega Darling, post 

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