"Butt" - Tyler The Creator on The YouTube Music Award Nominations

"YOUTUBE AWARDS COULDVE FUCKING HAD NOMINATIONS ON COOL CREATIVE VIDEOS SHIT BUT NOOOO AGAIN ITS THE MOST TEENY BOPPER POP SHIT. YOU ARE BUTT... WHY NOT GIVE AWARDS TO JUST DIRECTORS, THESE FUCKING WEAK ASS ARTIST DONT COME UP WITH THESE SHOTS OR SIT IN COLORING FUCK THEM THEY SUCK... AT LEAST TORO GOT A NOM THATS SICK... EARL AND I HAVE TO PERFORM THERE NEXT WEEK HAHAHAHAHA"

 - Tyler The Creator, on the YouTube Music Award nominations (where he will be performing, of course, alongside fellow Odd Future member Earl Sweatshirt, Arcade Fire, Lady Gaga, Eminem, Avicii, M.I.A., and more...

And I agree that not crediting the directors and visual creators in the nominations is an oversight. (PS: How many directors sit in coloring sessions anyway?)

The Belle Game "River" (Kheaven Lewandowski, dir.)

Just when you think this lonely Japanese gigolo — a "rent-boy", according to a Pitchfork interview with director Kheaven Lewandowski —is about to go all Travis Bickle afer a late-night beatdown, he instead journeys back to a simpler place and time. It's a simple storyline, but given an anthemic scope thanks to the grandeur and mystery of the Tokyo setting.

Ylvis Comes To Massachussetts

Being that the follow-up is always a dissapointment, it could be wise that Ylvis has chosen to release this ode to the State of Massachusetts while Americans are still pondering what that Fox says

The humor is a bit thin and confusing here: The song plays like a collection of random factoids from a pamphlet with jabs at the state's name (long words = funny) and many homosexual "jokes" that might have gottten seriously lost in translation.

Rixton "Make Out" (Emil Nava, dir.)

UK boy band Rixtonmight not have the budgets of bigger stars, but they have an idea. Actually, they have other people's ideas. The boys take the lo-fi piss out of some of the past year's most memoriable videos — yes, of course there's a Wrecking Ball and Blurred Lines, but also clips by Rihanna, Bieber, Gaga and Katy — before stumbling upon a mass make-out concept that suits them just fine.

Inaugural YouTube Music Award Nominees

The inaugural YouTybe Music Award nominees have been announced, an all categories take pains to recognize the democratic nature of a platform where videos can be uploaded, shared, liked, subscribed, commented embedded and even put into playlists. 

Artist of the Year features the expected rundown of massive stars — from Eminem to Rihanna — but also includes "Epic Rap Battles of History" as an artist — which might strike you as ludicrous, but as the nominee video's top comment states, "ERB are the only artists who actually make their content for YouTube. They're the only nominee who should even be eligible!"

There's also a Video of The Year category, boasting ten of the "most loved, watched and shared music videos on YouTube over the last 12 months." Other categories include Innovation of the Year, which I'd say is like a Breakthrough Video category — celebrating the most innovative videos — but don't confuse it with the YouTube Breakthrough category, which recognizes those music artists who went from up-and-comers to phoenemons, but again, only if you make sure to not confuse it with YouTube Phenomenon of the Year, which is a separate category to recognize the videos that inspired the most other videos (ie: Harlem Shake, memes, blah, blah). In other words, it's kind of confusing and random, but this whole endeavor seems to be all about having fun and drawing attention to YouTube, the artists (and their sponsor, Kia), so I think we can just roll with it.

Also curious: No mention of the directors (a wrong which I right below, when possible)...

The Wanted "Show Me Love (America)" (Frank Borin, dir.)

Director Frank Borin tells us about the ending that was shot and almost used for The Wanted "Show Me Love (America)" video...

Frank Borin, director: "The great thing about The Wanted and their whole team is that there's an open line of communication where everyone just gets on the phone and hashes out the idea, which is helpful because they always have tight deadlines due to their touring schedule and only having a small window to shoot.  The main goal for everyone was to take a more mature approach with both their look as well as the storyline, elevating their style over their previous videos.

The one thing we all debated about on the phone was how to end the video and we ended up shooting two different endings.  One of the endings, which is what is in the final video, is a kind of Sliding Doors movie moment where the couple just misses each other and what could have been is just an echo in our minds.  The other ending had the couple reuniting in the middle of the street with a big Ryan Gosling The Notebook worthy kiss only to get hit by an approaching bus.  The cynical side of me wanted to go with the bus ending, especially since we shot it in such a unique and elegant way of slowly seeing the bus emerge over the course of 10 seconds from being out of focus behind them to in-focus, and finally hitting them.  But the Sliding Doors ending felt better and more fitting with the emotional tone we achieved, so Sliding Doors it was!"