Hold On

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Bob Mould "Hold On" (Alicia J. Rose, dir.)

In the indie rock world, Bob Mould’s Patch The Sky has been one of the most hotly anticipated albums of 2016. This isn’t just false hype either. The former Husker Du and Sugar frontman has already released two exceptional albums on Merge Records (Silver Age, Beauty & Rain) and Patch The Sky is proof that he isn’t afraid to change things up and push not just his own limits, but also keep fans on their toes as well.

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Moguai "Hold On" (David N. Donihue, dir.)

The innocence of the 50′s couldn’t have prepared them for what was to come. Spanning from 1939 to Present, Hold On tells the story of a soldier leaving his unborn child without a father and the child’s journey through life with a best friend turned soulmate. The video is a metaphor for what it’s like to stay true amidst the changing cultural ties and climates. We walk with him, as he relives the past and makes us wonder, what he is holding onto in the present…