Lyrical

Lady Gaga x Machete Kills for "Aura"

Lyric videos are usually lame. And soundtrack videos are usually lame too, since they need to be larded with a certain amount of movie footage. But, combing the two results in something great in "Aura," which doubles as a lyric video and as an extended trailer for Machete Kills.

What makes it truly next level though is that Gaga has a role in the movie, thereby making this look as big as any music video.

Meital Dohan "Give Us Back Love" (Meital Dohan, dir.)

Making a lyric video is essentially admitting your ambitions are limited. Usually made quick, on the cheap and with the mantra, "Don't worry, it's just a lyric video."

That's, of course, a waste — even if the piece is just a stand-in designed to buy you a few weeks until your amazing, fancy, sure-to-be viral video is ready for release.

But things could be better... And that's what this new feature LYRICAL is all about, spotlighting Lyric Videos that are able to more than just bridge a release gap, but actually move the needle...