Peter Kafka of Recode is reporting that DreamWorks has submitted a bid to purchase part of music video service VEVO.
How much to get a piece of VEVO? A previous deal with Google sets an estimated total "value" of $650 million, but as Kafka points out:
"Vevo is a difficult asset for investors to grapple with, though. Music videos are some of YouTube’s most valuable properties, and the company generated $250 million in sales last year, according to a person familiar with the service. But when Web viewers watch a Vevo clip on YouTube, the video’s owners, along with YouTube and music publishers, pocket more than 90 percent of that revenue, leaving Vevo with very slim margins."
VEVO recently reported 55 billion worldwide streams in 2013, a 33% growth over 2013.
Blame Miley.
