In a post Gaga pop world, you have to work quite hard to make sure you get noticed. Rihanna has clearly taken that as a call to arms with this concerted effort to balance strength with sexiness. Set in some sort of apocalyptic wartime dreamscape, Rihanna shows off various looks — drill instructor Rihanna, G.I. Jane Rihanna, Road Warrior Rihanna, Princess Leia as Jabba's plaything Rihanna, Mickey Mouse meets Tank Girl Rihanna, etc, etc — but the shots of a near topless Rihanna firing a machine gun sums it all up as the kind of modern day Varga Girl fantasy that'll keep morale up. --> watch "Hard" plus a Behind The Scenes/Making-Of video
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Rihanna f/ Young Jeezy "Hard" (Def Jam/IDJMG)
Melina Matsoukas, director | Jil Hardin, producer | Black Dog Films, production co | Max Malkin, DP | Clark Eddy, editor
