Former X Factor UK contestant Cher Lloyd livens up a series of otherwise still images — be they Polaroids, magazine pages or iPhone photos — in this energetic and slick video directed by Parris. --> watch "Want U Back"
Cher Lloyd f/ Astro
"Want U Back" (Syco/Sony UK)
Parris, director/editor | Justin Benoliel, producer | Riveting Entertainment, production co | Ross Riege, DP | Bob Curreri @ Riveting Post, colorist | Riveting Post, vfx | Andrew Listermann, exec. producer | Lisa Foo, commissioner
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