Director Keith Rivers has signed with A Common Thread for exclusive music video representation. Rivers is well known for his commercial work, which includes campaigns for Chevrolet, Volvo and Amazon, among others, much of it involving music-driven storytelling.
Rivers gained considerable notoriety last year when a commercial campaign he directed for Microsoft's Internet Explorer ignited the singing career of soulful British singer Alex Clare, whose popular song Too Close was featured in the soundtrack. Rivers went on to direct an official music video for the song that has also become a viral hit. Rivers is excited at the prospect of pursuing music video work through A Common Thread. "Partnering with A Common Thread is a cool opportunity and a good relationship to build on," he says. "They offer a new avenue for my style of music-driven films."
