Paul Stanley in the Folgers Commercial of Your Dreams/Nightmares

The best part of waking up is watching Kiss legend Paul Stanley in this never-aired Folgers commercial... 

Either this is:

• a) Parody
• b) The work of an insane creative director who really liked Kiss (and the circus, and coffee)
• c) A genius piece of content created in anticipation of the Internet and the viral bonanza that would be possible
• d) All or none of the above