AINÉ "Dopo La Pioggia" (Raoul Paulet, dir.)

AINÉ ft Sergio Cammariere - Dopo La Pioggia (Official Video)

"This project is an attempt to create a new blended visual language where multiple individual stories can be simultaneously seen and connected to bring more complex meanings to life. Viewers have the freedom to interpret the reality, like if they were presented with a rebus to be solved.

Through the sole use of GIFs (playback included), the video breaks down a love story into hundreds of memories ran in a loop. The idea behind it is to investigate a storytelling and editing style that mimics, on one hand, the way we consume content in the digital age, and one the other hand how our mind silently deform and readapt stored memories while recalling them back.

“I felt it was the right time to push the cinematic storytelling a bit further, and jump on more complex story structures, where multiple storylines cross each other simultaneously throughout the whole film. Although the video suggests a flow of events, I love the idea of putting on the table a certain amount of ingredients and then leave to the audience the room for imagining their own narrative." - Raoul Paulet, director

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