Not A Bad Thing

Have You Seen This Couple: Justin Timberlake "Not A Bad Thing" (Dennis, Liu, dir.)

The new Justin Timberlake music video isn't really a music video. And it isn't quite a documentary as much as it's the start of a social stunt with a real world component.

The story starts on January 12 when a mystery couple got engaged on the Long Island Railroad with a Justin Timberlake song as the soundtrack (played on a Beats Pill, of course). And now the search is on for this couple, with a hashtag — #haveyouseenthiscouple — posters, appearances and this video, which also features lots of interviews with families and couples about the mysterious ways of love. Know the couple? You email [email protected], or even call a tipline.

Is this couple truly out there? Is it all just a stunt? Do they exist? Am I cynic? Does it matter?

#maybe