This warehouse performance uses a motion control camera and deft editing to establish each member of 5SOS both individually and as part of the band unit.
An older Japanese couple takes a wistful look back at their early days as members of a rockabilly greaser gang — which, yes, is an actual subculture over there.
In truth, the Australian lads in 5 Seconds Of Summer don't have to dream about what it's like to be rich — unless Duran Duran are taking all the songwriting royalties — but this fun video casts them as regular working folk dreaming of all the outlandish ways they'd spend those bookoo bucks (including: a music video).
5 Seconds Of Summer reinforce their stronghold on that sweetspot between pop/punk and boy band thanks to this cartoonish tale about rallying all the underdogs for a parade that would make Delta Tau Chi proud.
Isaac Rentz, director: "This is my 4th video for the band. They're always fun to work with because they have a great sense of humor but they also take the message behind their videos seriously. The band wanted to make something with a revolutionary theme that showed them sticking up for underdogs. I worked with my production designer to create a mad max-style vehicle that they would drive through the suburbs, made completely from scraps that you'd find in a neighborhood garage. It was an intense night shoot, with hundreds of extras on the Warner Brothers studio lot. I was nervous about it all coming together, but I remember the first moment we saw the band rounding the corner on that big smoking, blinking vehicle, we all knew we had found the right visual to match the song."'
Johnny Cash at Folsom Prison. Metallica at Alcatraz. 5 Seconds of Summer at a women's prison? It might not seem to have the same cultural impact, but then you might not have ever seen 20,000 otherwise good girls all lose their collective minds to these boys.
This 5 Seconds of Summer lyric video for "Don't Wait" recently won MTV VMA's inaugural Best Lyric Video thanks to over 78 million votes, thus proving that kids like to read and vote. Who knew?
The clip is essentially a Pop comic homage — splitting the difference, maybe, between Lichtenstein and Kirby — created in After Effects.
Chances are 5 Seconds Of Summer won't remember what it's like to just hang around and waste time with your friends, especially as they continue their supersonic trajectory to stardom over the next year. So, maybe "Amnesia" will be a nice video reminder of how things were once upon a time...
